Rupert Murdoch’s big multi-media mistake

A case of digital schizophrenia?

What on earth is Rupert Murdoch thinking about? Tilting at windmills in a hopeless quest to get the genie of free-news-online back into the bottle of paid-for-ink-on-newsprint, he is neglecting an elementary way of persuading website browsers to go out and actually buy his papers.

This morning’s copies of The Times carry [...]

Why magazines will flourish in the digital age

Re Post-Medium Publishing

In his essay on Post-Medium Publishing (http://www.paulgraham.com/publishing.html) Paul Graham presents many reasons why consumers in a digital age will not be prepared to pay for content – then confesses he’s not sure what “content” means. To him the word suggests “undifferentiated slurry.”

To publishers and broadcasters the word is very clearly differentiated by way [...]