- How much does your printing cost?
- What are you paying for paper?
- Are you really satisfied with your distribution?
- How does your advertising cost-per-thousand compare with the opposition?
It is essential that these factors are examined in detail before a magazine implements any change of editorial policy
Production specialist for GPS is John Ashfield who has worked in Europe, North America and Africa for some of the world’s largest printing companies – including over 20 years as Sales and Marketing Director of the UK’s Polestar group and its predecessor, the British Printing Corporation.
“Production costs can range from 25% to 40% of a magazine’s turnover yet so many titles rarely review this area of the business,” says John. “The market in print has never been more competitive and there are real bargains waiting to be struck.”