Pictures are a vital ingredient of the successful magazine. Used on the cover, they catch the eye and are the first step to a potential sale by tempting the passer-by to stop and lift the magazine from the shelf for closer examination. Prominently displayed inside, pictures pull him/her into the page thus turning the browser into a reader, who then becomes a customer.
GPS demonstrates what makes a successful cover picture and how a dominant image is the keystone of a layout which demands reader attention
- Television’s zoom lens takes the viewer into the heart of the action
Zooming in – cropping can make less picture tell more story
- How to achieve the same effect with a static picture
- Cropping – too much, too little
- How a dominant image is the keystone of a compulsive layout