The more successful a magazine has been, the more self-centred it tends to be
GPS offers its client magazine a three-issue audit of its editorial and advertising content and presentation – compared with a similarly detailed analysis of its nearest competition.
A side-by-side presentation of these findings invariably illustrates both areas of weaknesses and missed opportunities for strengthening the brand.
The content audit provides a totally objective page-by-page assessment of the magazine’s performance within its immediate market.
It is an exercise few publishers have the time to conduct and its worth lies in GPS’s objective approach through lack of any preconceived set of values.