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If we are said to lean forward when reading from a screen and to lean back when reading print on paper, the most enjoyable position for reading a favourite magazine is to curl up. And therein lies a powerful reason why magazines in particular will survive and flourish in this digital age, which [...] The 2010 Maggies awards for the Best Magazine Covers of the Year demonstrated the incredible power of a single sheet of A4 paper to leap out of a crowded news-stand and win new readers. I was one of the judges and it’s revealing to take a look over some of the winning [...] Every magazine carries an advertisement on its front page – an ad for the issue inside. Why, oh why, can’t the Observer produce a decent colour magazine? Over the years it’s had more re-launches than the Cromer lifeboat and still produces a sinking feeling every Sunday morning. Possibly because the Observer has never really had its heart in it. While the Sunday Times Magazine and the Telegraph Magazine (appearing on Friday, Sunday and Saturday [...] Challenging the widely accepted view that the young generation of “digital natives” has lost contact with print, media analyst Jim Bilton of Wessenden Marketing (www.wessenden.com) has pointed to a National Readership Survey showing that 15-to-24-year-olds actively using new technology read 24% more newspapers and magazines than the average British adult. An explanation could be the views [...] A case of digital schizophrenia? What on earth is Rupert Murdoch thinking about? Tilting at windmills in a hopeless quest to get the genie of free-news-online back into the bottle of paid-for-ink-on-newsprint, he is neglecting an elementary way of persuading website browsers to go out and actually buy his papers. This morning’s copies of The Times carry [...] Re Post-Medium Publishing In his essay on Post-Medium Publishing (http://www.paulgraham.com/publishing.html) Paul Graham presents many reasons why consumers in a digital age will not be prepared to pay for content – then confesses he’s not sure what “content” means. To him the word suggests “undifferentiated slurry.” To publishers and broadcasters the word is very clearly differentiated by way [...] Magazine publishers fighting for survival in face of falling sales and declining advertising are wasting their most powerful weapon. That weapon is the cover and entries have been flooding in from across the industry for The Maggies – the first-ever Magazine Covers of the Year awards. You can see the winning titles on www.themaggies.co.uk and they [...] |
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