In these difficult times many magazine publishers face the double challenge of falling copy sales/subscriptions and declining advertising.
So budgets are very tight. Staffing levels are kept to a minimum.
Yet enlisting the services of GPS can prove a positive investment since we have the skills not only to maximise your readership and potential revenue streams but to maximise savings on your production costs.
Our aim is to make the most of what you’ve got and what you can afford.
The GPS package is eminently variable.
First stage is a three-issue qualitative audit of both the Editorial and Commercial aspects of your operation in comparison with the performance of your nearest competitors.
From this it becomes apparent whether your magazine needs merely freshening or a re-think leading to a re-launch. (It is GPS policy never to entertain a re-launch without first re-thinking the product). The audit can also reveal weaknesses in your rivals’ publications that can be exploited.
Once objectives have been agreed we will provide support in whichever areas it is required – Editorial, Advertising, Production, Online – including in-house training where deemed necessary.
So get in touch right now. Over the past 20 years magazine publishers large and small, in the UK and abroad have been doing just that. And our success rate is second to none.
Peter Jackson
Grayling Publishing Services Sheans House South Barrow Somerset BA22 7LNtel: 01963 440480
email: graypub@btinternet.com